A Big Announcement!

A few years in the making, this is the re-launch of our brand and the launch of our first product line "Born on the Fox".  After a few years of grinding it out on the river, we put together a collection of baits that is simple, effective, and should help make just about anyone productive.  Skip the trial-and-error we went through and go right to catching fish!

Stay tuned for new lines and products as the store grows.